MOONBRIDGE DOUGHNUTS
CREATIVE EXECUTION
Stop motion was frequently used to bring the donuts to life. Each frame was edited in Photoshop and assembled in Premiere Pro to create seamless animation. The entire process, from concept to final edit, was executed by me.
We also intentionally highlighted the team, incorporating personality-driven moments that made the brand feel human and approachable. Shooting together became one of the most collaborative and energizing parts of the process.
The Weekly Donut Build videos were short, high energy pieces that revealed each new flavor through dynamic cuts and close-up detail. They were designed to build anticipation while spotlighting the craftsmanship behind every donut.
Short animations were created to support the themes of the week